Written by Aman Anderson
July 29, 2013 at 17:31
Category
Design
Comments
0

Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.

“When we are presented with an object that is complex, it can be intimidating. It certainly can give you the sense that you don’t understand it. Clarity and simplicity are critically important for a person to be able to understand the product and enjoy using it.”

- Jonathan Ive, Senior Vice President of Industrial Design at Apple Inc, 2010

Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

Read director Gary Hustwit’s post about the film. Objectified is the second part of a three-film “design trilogy” by Gary Hustwit, details on the third film will be released soon.

Objectified had its world premiere at the SxSW Film Festival in March 2009, and is currently screening at film festivals, cinemas, and special events worldwide. The film is available on iTunes to rent or purchase. Join their mailing list or subscribe to their RSS feed to stay informed of new announcements.

0